By adding Google Analytics, WiseGuys can now provide a 3rd component in the pursuit of knowing “what works” in data-driven marketing. Until now, WiseGuys has been limited to matching customer orders against either catalog or pay-per-click promotional campaigns. WiseGuys, an award-winning marketing analytics application, can now incorporate Google Analytics data feeds into its Matchback reporting, and deliver more precise ROI metrics. Courses are taught by industry experts, and include web and print design, SEO tips and tools, email best practices, making money from social, and much more.ĭMSI Announces WiseGuys Interface with Google Analyticsįalls Church, VA (November 10, 2013)–DMSI announced today that our flagship application has taken giant steps toward solving the riddle of multi-channel attribution. Kumar’s Customer Relationship Management, available on Amazon.īuilt by direct marketers for direct marketers, Catalog University offers more than 100 online classes and recorded Pub talks designed to help catalog professionals learn how to market better. Your instructor is Bruce Gregoire, an Adjunct Professor of Marketing at Johns Hopkins University, who has abstracted content from the course he teaches on CRM systems as part of the MBA program Johns Hopkins. This course will be particularly valuable for multi-channel marketing staff, especially catalogers, who wish to exploit the goldmine of customer data sitting right under your eyes! In this course you can pick up the theory and practice to fill out the gaps in your CRM knowledge. ![]() There were few training options and even fewer collegiate courses on these topics. Most direct marketers will tell you that they learned their craft on-the-job. This class will introduce you to the core concepts in Customer Relationship Marketing (CRM) – how it started and where it is today. But if you can indulge yourself by spending 20 minutes to take an online course, I’d like to invite you to participate in our Foundations of CRM course for Catalog University.
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